Tuesday, November 16, 2010

A Business in Perpetual Beta

Jon Williams, Chief Digital Officer of Grey Digital gives his talk at Think Marketing.

Cannot use a cookie cutter approach.

Creative Director is more a mentoring rule. Empowering the teams to get on with the work with the quality assurance and quality control,

Open Teams- Client is at the heart. Brief, planner , creatives, word of mouth specialists, coders- creates collisions and serendipidity.

The idea is the constant thread.

Tinder=News=Potential Flame

Tinder is so entertaining or so useful that people want to get involved.

No comments: