Jon Williams, Chief Digital Officer of Grey Digital gives his talk at Think Marketing.
Cannot use a cookie cutter approach.
Creative Director is more a mentoring rule. Empowering the teams to get on with the work with the quality assurance and quality control,
Open Teams- Client is at the heart. Brief, planner , creatives, word of mouth specialists, coders- creates collisions and serendipidity.
The idea is the constant thread.
Tinder is so entertaining or so useful that people want to get involved.