Thursday, November 25, 2010

Keith Rosen - Setting Expectations

Junoon Razi Imam

The powerful force of top achievers. A state of obsession, the inner energy that keeps us in a state of positive obsession that will give us maximum happiness.

1. Pure Inspiration

2. Sixth Sight

3. Fanatic Focus

4. Metaphysical Energy

5. Social Junoon

Monday, November 22, 2010

Walt Disney



1. Find something you love

2. Keep pushing the boundaries

3. Stay top of mind

Entrepreneurial Traits



Living with risk. Operating without a net. Entrepreneurism is a mindset not necessarily the founder.

Two types of entrepreneurs.

1. going to change the world, nobody has done it before

2. i recognise that enough people doing this, recognise its a crowded space, but i'm gonna copy them exactly and catch up with them by executing better and then i am going to innovate. Myspace copied Friendster and Facebook copied Myspace. 45:00

What is personal for you and what is it that you want to change in your life? 1:00:00

Mobile Apps Strategy and Marketing

May 27, 2010) Joe Hayashi covers mobile app product strategy and marketing from a business perspective.

Douglas Crockford

JavaScript Architect Douglas Crockford provides a comprehensive introduction to the JavaScript Programming Language in this four-part video. This is the first section of the four-part video.

Web Vision for Mobile

Palm executives including VP, Directors, and Senior Product Managers lead a course on mobile application development on the WebOS. Students have the unique opportunity to attain the technical knowledge needed to create their own apps, get insider information about the application submission process at companies like Apple and Palm, and network with various members of Palm's executive team.

Ben Galbraith then gives an overview of web application development.

Disruptive Innovation

Legendary innovation expert Clayton Christensen explains the reason why some people are more innovative than others.

Francis Ford Coppola on Risk

Five-time academy award director Francis Ford Coppola shares his views on life in this candid interview. He explains how he perceives risk taking to be a key element of living a truly fulfilling life.

Mark Zuckerberg at web 2.0 Summit

1. Move fast
2. Be Bold
3. Take risks

and how this is not a zero sum game.

Mary Meeker on Internet Trends at Web 2.0 Summit

Mary Meeker of Morgan Stanley talks about internet trends, disruptive innovation and how Steve Jobs has the mind of an engineer and the heart of an artist.

HTML5 or Native (SDK) Apps

Reto Meier and Michael Mahemoff

Best Practice for Building Android Applications

Stefan Sagmeister

Every seven years, designer Stefan Sagmeister closes his New York studio for a yearlong sabbatical to rejuvenate and refresh their creative outlook. He explains the often overlooked value of time off and shows the innovative projects inspired by his time in Bali.

Ogilvy Noor

Ogilvy Noor on Islamic Branding



http://oxfordislamicmarketing.sbsblogs.co.uk/

Friday, November 19, 2010

Paul Mounsey & W B Yeats



THE TWO TREES

by: William Butler Yeats (1865-1939)

BELOVED, gaze in thine own heart,
The holy tree is growing there;
From joy the holy branches start,
And all the trembling flowers they bear.
The changing colours of its fruit
Have dowered the stars with merry light;
The surety of its hidden root
Has planted quiet in the night;
The shaking of its leafy head
Has given the waves their melody,
And made my lips and music wed,
Murmuring a wizard song for thee.
There the Loves a circle go,
The flaming circle of our days,
Gyring, spiring to and fro
In those great ignorant leafy ways;
Remembering all that shaken hair
And how the wing├Ęd sandals dart,
Thine eyes grow full of tender care:
Beloved, gaze in thine own heart.

Gaze no more in the bitter glass
The demons, with their subtle guile,
Lift up before us when they pass,
Or only gaze a little while;
For there a fatal image grows
That the stormy night receives,
Roots half hidden under snows,
Broken boughs and blackened leaves.
For all things turn to barrenness
In the dim glass the demons hold,
The glass of outer weariness,
Made when God slept in times of old.
There, through the broken branches, go
The ravens of unresting thought;
Flying, crying, to and fro,
Cruel claw and hungry throat,
Or else they stand and sniff the wind,
And shake their ragged wings; alas!
Thy tender eyes grow all unkind:
Gaze no more in the bitter glass.

South African Digital Landscape

Why is Advertising Important?




Some senior people in advertising discusses the importance of advertising.

Projection Advertising

Emerald City Design, Sydney

http://emeraldcitydesign.wordpress.com/

Hyper Island, Sweden

Wednesday, November 17, 2010

Peter Dixon Futurist

http://www.globalchange.com Institutional blindness thinking outside the box, radical innovation or just benchmarking against competitors. Reducing risk and issues in the credit crunch / sub-prime crisis. Convergence v divergence. Business strategy development and leadership insight. How to bring fresh perspectives into the organisation. Secrets of successful business and winning competitive advantage. Finding new approaches in marketing, banking and financial services. Innovative teams and new products, processes and services. Change management new structures and ways of seeing things. by Futurist conference keynote speaker Patrick Dixon.

Trend hunter

Innovation keynote speaker http://www.jeremygutsche.com Jeremy Gutsche is an innovation expert, futurist, trends expert, founder of TrendHunter.com and "one of North America's most requested keynote speakers." In this innovation keynote speech, Jeremy is speaking for 3,000 Meetings Professional International members sampling his: strategy, marketing and innovation keynote speech, Exploiting Chaos.

Tuesday, November 16, 2010

Babs Rangaiah

Babs' team works with all Unilever's Global Brands and their Agencies to infuse Media Strategy and Channel thinking into the creative development process. He shares his insights into what it takes to digitise a global organisation.



Broadcasting the fight on radio in the 20s was reframing the thinking. It was pioneering but he stayed with the idea.

80% of the guys used the mobile as an alarm clock and made an application to pick the girl of your choice and make her to wake you up.

Smile recognition software, and you get a free ice cream. ( Sapient)

Flora application- how old is your heart?

Babs Rangaiah

Babs' team works with all Unilever's Global Brands and their Agencies to infuse Media Strategy and Channel thinking into the creative development process. He shares his insights into what it takes to digitise a global organisation.

Natalie Massnet

There is No Answer




Being the one with the smart questions rather than answers. Tools like Facebook are great for asking questions.

Global Strategy

Case Study in Real Time Marketing

Say something conversational, say something interesting.

Turn advertising space into a game space. Launched a dozen sites linking them.

Think Marketing




interesting tension between traditional media and social media, bad advertising is dead.

All paving roads together, no set model, big ideas don't butcher them, keep searching.

Just do it don't wait until you completely making your mind up, or someone else will be eating your lunch. JFDI

Collaboration, opening your business up, clients working from the agency's offices energises the organisation and breeds business on both sides.

exhausting, interesting, engaging and inspiring.




How many have books, or digital or electrcity or marketing in their title? Before electricity used to be in title but so important that it has been dropped.

Google insight for example can see the poularity for example of 'maxi dress'.

What are people searching for? Look at google zeitgeist. For example if it is cholesterol, Flora brand can go there and give information. Or start a conversation, make the advertising space into a gaming space. Office Max suppliers tried elfyourself link where you an your family can put your photo on dancing elves.

A Business in Perpetual Beta

Jon Williams, Chief Digital Officer of Grey Digital gives his talk at Think Marketing.

Cannot use a cookie cutter approach.

Creative Director is more a mentoring rule. Empowering the teams to get on with the work with the quality assurance and quality control,

Open Teams- Client is at the heart. Brief, planner , creatives, word of mouth specialists, coders- creates collisions and serendipidity.

The idea is the constant thread.

Tinder=News=Potential Flame

Tinder is so entertaining or so useful that people want to get involved.

Monday, November 15, 2010

Personality not Included



Unique, authentic, talkable ( word of mouth element, want to tell somebody else about it)

The back story- the story of your brand.

Rohit's blog: Influential Marketing Blog: http://rohitbhargava.typepad.com/

David Lynch on Meditation

Seek the kingdom of heaven within?



Lynch gives some background on how he got involved in transcendental meditation and how it informs his consciousness and creativity.

When you are making something and this knowingness is flowing you just know.

You have to feel good to create something.

Its money in the bank for me- this meditation.

Ideas are like Fish



we are fishermen , we need patience and we need bait. Desire is the first bait, desire is on the hook and lower into the water. How deep it goes depends on your consciousness. If you catch one fish you will have more bait, and form a story in time, one fish at a time.

If we practice a technique that infuses the base of matter and mind to expand that consciousness we can go deeper.

Sunday, November 14, 2010

Women IT Entrepreneurs

Working with the support of Microsoft, Trestle Group Foundation's Empowering Women IT Entrepreneurs Partnership Program supports Luna Shamsuddoha of Dohatec New Media -- a woman-led software company in Dhaka, Bangladesh.
Get more information at http://www.trestlegroupfoundation.org

Disney Tron Legacy Plus CokeZero

Livecycle mobile application to download. First location based mobile game.

http://www.cocacolazero.com

Web application for Pilot

Enabling people to create their own digital handwriting.

Oglivy Fiesta Ad

Music by Pluxus, Transient

Saturday, November 13, 2010

Parle Lite Bon Bons

Dancing Sumos in great advert!

Aitel Ad Boat and the Girl

Airtel's new ad featuring a small school girl playing with a paper boat and her 5 Special Friends Rescues Her Boat

Moon River

Sung by Audrey Hepburn in Breakfast at Tiffanys


Moon River, wider than a mile,

I'm crossing you in style some day.

Oh, dream maker, you heart breaker,

wherever you're going I'm going your way.

Two drifters off to see the world.

There's such a lot of world to see.

We're after the same rainbow's end--

waiting 'round the bend,

my huckleberry friend,

Moon River and me.

Leo Burnett group Predictions

Trend Predictions Report 2009 by Leo Burnett Group. http://www.leoburnett.com/ViewPost.as...




New Realism

Economic conditions will profoundly affect our cultural context moving forward. As our creative content becomes more tangible and honest in reflection, we will be forced to be more realistic about everything over the coming years. The human story will be one of value reflection and reassessment, as both our priorities and purchases are examined in light of what is truly meaningful to us. As the language of hopes and dreams is replaced by one of pragmatism and prudence, new value systems will emerge. We will be more open to expressions that are confident, secure, uplifting, connected, honest and progressive.

Hyper Reality

Major developments are now happening at lightning speed and changing status quos are revealed in real time with very real consequences. Governments will be judged by how they manage change and, ironically, by how much they bring about change itself has become the mantra of modern politics. Businesses will face major challenges to keep up with and evolve to meet peoples rapidly changing needs. As economies, societies and cultures are recast, the need to know whats next has never been greater.

The Trust Economy

Trust is set to become a critical success factor for brands in 2009. Where we place our trust is changing dramatically. In turbulent times we look to organisations that share our concerns, manage anxiety and take the lead. With the trust spectrum up for grabs, organisations that show they are going the extra mile for people will prosper. Supermarkets in particular have positioned themselves as consumer champions for some time and look set to benefit in this new era.

Eco Austerity

Being green was once costly, time consuming and a matter of conscience. A major juncture is about to be reached in the future of the planet as austerity turns the environmental case into an economic one. Energy efficiency saves money as well as the planet, and the uptake of this critical message is about to define our future development. The recession will hijack the green argument, turning it from a moral argument to an economic one.

Digital.tv

While no media has ever replaced another, TV has been trapped in a corner for some time. In 2009 we will reach the tipping point for broadcast quality Internet Television. Yes, people have been watching TV online for some time, but watching TV on YouTube is not the most satisfying experience a bit like watching YouTube clips on TV. This year such painful experiences will become a thing of the past as media neutral TV finally goes mainstream.

Thread Marketing

In the future content will need to be free from central control and tradable in the new networks - tomorrows Facebook or Bebo. The aim will be not to drive people to a home page but to scatter diverse pieces of content in multiple contexts and thread them back to the brand. In this emerging era unifying ideas, brand logos or simple short codes will form the threads that link content together. As many adverts already carry URLs, in the future we will see bus ads linking to desktop widgets, on-pack promos leading to corporate-led films, and so on ad infinitum.

Generation Game

Video games used to be the preserve of disenchanted adolescents, but as gaming becomes a truly mass pursuit, soon we will all be part of Generation Game. With economic pressures set to encourage us homewards, the cultural clout of gaming will be further accelerated. The future of the medium is unlimited as the educational potential and social networking possibilities of games platforms are further explored. Gaming will be a fulcrum for future innovation across multiple areas.

The End of Fact

Perceived wisdom now changes on a daily basis and we should expect more contradictory opinions and diverse solutions being presented as definitive. Fact checking is becoming a thing of the past as online opinions blur the line between truth and hearsay. Authority will increasingly become a key communication metric and for media organisations editorial oversight will be a key differentiator. In a time when truth is more contested than ever, objectivity and impartiality will become rarefied and more in demand.

Brands as Vehicles

Brands are landing points; we follow our needs and invariably end up at a brand. This is all set to change. The brands of the future will be vehicles and not just destinations. The success stories of the last decade were built on this principle; Google and YouTube being the two most prominent human gateways. Our journey does not finish with Google and YouTube, thats where it starts. The days of the static brand are increasingly numbered, as they become a means and not an end. This is not just a new economy dynamic; all brands must take heed of this.

Credits: Ben Hourahine, Dan Bevis, Giles Hedger, Ian Robinson and Michael Jackson.

How Television Affects Brain Chemistry

Trends

In keeping with one of our trends for 2010—Visual Fluency, referring to the growing preference (and need) for a graphic synthesis of information vs. an avalanche of reading material—we've created an animation that encapsulates our 32-page report in less than two minutes.
To read more about our 10 Trends for 2010 or to purchase the report, visit JWTIntelligence.com


The Power of Simplicity

PSFK presents a series of how-to videos that explore the world of exceptional account planners. Through a series of interviews with top planners, they highlight the key skills planners need, and provide a clear picture of how these "rockstars" work.

In the second episode, the importance of storytelling and clear, inspiring communication is discussed.




Planners and Strategists

waht key skills a great planner needs today?

Rigour,good ideas, storytelling, communicate the idea and thers buy into it and raise their hands and say they want to be part of it.

Partners not only creative teams but come from all different areas

Great planners seem able to find threads in seemingly disconnected ideas and weave those ideas to add value.

Great planners are able to find what the clients customers wants and needs and crystallise it in a way that is useful for the client.

Simplify and able to make people feel through simplicity.Cut to the chase and cut through simplicity.

Ability to seduce people into the idea, get people excited. Articulate it in a seductive way.

One of the greatest qualities is humility and belief in giving ideas away, the ability to have a lightness of touch.

Articulate the salient points.Make it succint but relevant, dense and pithy.

The problem, the answer, the insight that led to the answer and the strategy used but in a clear succint manner ( how you solve problems, how you put ideas together) Short and sweet.

Friday, November 12, 2010

The Rocky Story



The end scene encapsulated it all.

At the end of our lives if we can say that we took all the blows and lived our life with integrity and still prevailed. No man is an island and together you are invincible. When you have the right components in your life,the love of a woman and friends, the right people that gel with you then you are invincible, you can take whatever life has to dish out.

He wanted to make movies to inspire people.It wasn't working so he changed his approach. If I burnt all my bridges , then I would still have that hunger. He went to the library and found a book of poems by Edgar Allan Poe, which made him get out of himself. He wrote a script called Paradise Alley which he sold for $100.

He then watched a fight with Muhammad Ali and Chuck Wagner and wrote for twenty hours solid. He tried to sell it but no one would buy it and then finally he meets a pair who wants to offer $125,000. The final offer was $325,000. But he refused and he agreed to $35,000 with shares in the picture so that he could play the part.

He tried to buy his dog back, but the man refused to pay. He knew the outcome and so kept changing his approach. He paid the guy $15,000 to buy the dog back and put him in the movie.

Tuesday, November 02, 2010

Hot or Not Founder talks about his venture

Dating web site HotOrNot has been sold to Canadian company Avid Life Media, "a network of targeted niche brands with highly engaged users", for around $20M in June 2007.

Inspite being $60,000 in debts, then students Hong and co-founder Jim Young made a barter deal with IT hosting company Rackspace: "publicity" for a server and bandwith. And I guess the rest is history... with a nice happy ending... even though some find the amount offered too low for such a profitable start-up!

'Creativity is what happens when you take a zero off the budget'.

Have fun, come up with products that you would like.

Eat the ramen ( baked beans?) instead of going to Silicon Valley

Differentiate yourself and your customers

Focus on your users


Leonard Brody

Be in the trenches everyday. Pick the battles you want to fight. Smart is a commodity. Focus on the next 365 days. Think bull (big), because the same energy is expended in running one dry cleaning store and three hundred dry cleaning stores.

In being an entrepreneur tenacity is more important than being smart. If you are punched in the stomach ten times you must have the energy to get up for the eleventh punch.

Failure is the route. If the money doesn't flow it doesn't matter, you would still do it.

Monday, November 01, 2010

J K Rowling

A Year in the life of J K Rowling

When were you the happiest?

In hospital at the birth of my three children and when I was in Venice with my husband last year.

What is your biggest regret?

That I didn't keep my mother long enough on the telephone the last time I spoke to her.

What do you want to still achieve?

I want to get better.

Do you ever feel a fraud?

Less as I get older but I have done.

Do you ever you just got lucky?

Having the idea was lucky.

What keeps you going?

I'm a born trier.

Why do you still write?

Because I love it and I need it.

How would you like to be remembered?

As someone who did her best with the talent she had.