Tuesday, November 16, 2010

Babs Rangaiah

Babs' team works with all Unilever's Global Brands and their Agencies to infuse Media Strategy and Channel thinking into the creative development process. He shares his insights into what it takes to digitise a global organisation.

Broadcasting the fight on radio in the 20s was reframing the thinking. It was pioneering but he stayed with the idea.

80% of the guys used the mobile as an alarm clock and made an application to pick the girl of your choice and make her to wake you up.

Smile recognition software, and you get a free ice cream. ( Sapient)

Flora application- how old is your heart?

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