On marketing,business,innovation, technology, the future and anything that inspires
Monday, September 27, 2010
London Underground Map
A design classic.
Connection is the Thing
1932-1933 Throw away scale, throw away geography, connection is the thing. Connect with the destination.Harry Beck's mantra as he designed the iconic London underground map . He was rejected many times until the authorities finally gave in and decided to run a limited print of 500 and proved to be an instant hit.What is it you need to throw away, and which connections should you be making?